Genesis HealthCare Looks to walczy+hamilton for Radio Spot Buys in Big and Small Markets
Annapolis, MD - A Genesis branding campaign supported by 30 and 60 second radio commercials written and produced by W+H and placed, measured, and analyzed by the agency's media department is being rolled out in urban and rural markets serving the company's Southern Region. Being marketed and promoted are the Genesis assisted living and skilled nursing centers in major markets in and around Baltimore, Washington, DC, Morgantown, and Charleston, WV as well as mid to small size markets in West Virginia and on Maryland's Eastern Shore.